The 4 O's of the Patter Merchants
Patter Merchants Definition

Sampling

Instore Sampling
Research indicates that approximately 65% of consumers offered a sample in store, will purchase the product on offer as a direct result of trialling the sample.

We manage your instore sampling campaign from start to finish including booking stores, training personnel and a detailed report on just how many samples were given out and how many sales were made during the sampling period.
We can even provide a merchandising team to visit stores and ensure the store is stocking enough product for the sampling period.

Instore sampling of no vac products
This example of instore sampling was conducted for no vac products by The Patter Merchants

Sample Bags
Working in conjunction with most of Australia’s leading magazines, including Better Homes and Gardens, New Idea, That’s Life, Family Circle, etc. The Patter Merchants have been responsible for the design, production and sourcing of samples, fulfilment and distribution of a number of sample bags distributed through Woolworths / Safeway supermarkets, Coles supermarkets and leading newsagents. This form of sampling is ideal for the client wishing to distribute their product in a fast and efficient manner to a predominantly female target market.

Please click on any of the samples below for an enlarged view.

Burke's Backyard Sample Bag
Better Homes and Gardens Sample Bag
Mother's Day Sample Bag
TV Week Logies Sample Bag
New Idea / Woolworths sample bag contents (August 2005)
New Idea Sample Bag Supermarket Display
Just some of the Sample Bag Campaigns produced by "The Patter Merchants"

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